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Digital Around the World. View fullsize. Essential headlines Internet use around the world There are 4.
Email Address. Essential social media stats There are 4. The number of social media users around the world grew by million in the past 12 months Globally, social media users are growing at a rate of 9. Mobile stats from around the world There are 5. Essential global ecommerce stats Nearly 6 in 10 internet users aged 16 to 64 buy something online every week , according to the latest data from GWI. You may also like….
Top 10 Digital Trends in October Digital October Global Statshot Report. Future trends Cross-Cultural Content. To put this in perspective: TikTok gained on average about 20 million new users per month over this period. The data also shows rapid changes in the opposite direction. Once-dominant platforms have disappeared. In , Hi5, MySpace and Friendster were close competitors to Facebook, yet by they had virtually no share of the market. The case of MySpace is remarkable considering that in it temporarily surpassed Google as the most visited website in the US.
Most of the social media platforms that survived the last decade have shifted significantly in what they offer users. With 2. YouTube, Instagram and WeChat follow, with more than a billion users. Tumblr and TikTok come next, with over half a billion users. The bar chart here shows a ranking of the top social media platforms, year by year.
You can drag the slider in this chart to see the ranking for other years. The aggregate numbers mask a great deal of heterogeneity across platforms — some social media sites are much more popular than others among specific population groups.
In general, young people are more likely to use social media than older people. But some platforms are much more popular among younger people. This is shown in this chart, where we plot the breakdown of social media use by age groups in the US. If they do, the age gradient would narrow. This chart shows the percentage of men and women who use different platforms in the US.
The diagonal line marks parity; so sites above the diagonal line are those more popular among men and sites below are those more popular among women. Bubble sizes are proportional to the total number of users of each platform. For some platforms the gender differences are very large. The share of women who use Pinterest is more than twice as high as the share of men using this platform.
For Reddit it is the other way around, the share of men is almost twice as high. From a back-of-the-envelope calculation we know that, if Facebook has 2. Young people tend to use social media more frequently. In fact, in rich countries, where access to the internet is nearly universal , the vast majority of young adults use it. The chart here shows the proportion of people aged 16 to 24 who use social networks across a selection of countries.
The increase in social media use over the last decade has, of course, come together with a large increase in the amount of time that people spend online.
In the US, adults spend more than 6 hours per day on digital media apps and websites accessed through mobile phones, tablets, computers and other connected devices such as game consoles. As the chart here shows, this growth has been driven almost entirely by additional time spent on smartphones and tablets. There is evidence that in other rich countries people also spend many hours per day online.
This chart shows the number of hours young people spend on the internet across a selection of rich countries. As we can see, the average for the OECD is more than 4 hours per day, and in some countries the average is above 6 hours per day.
Even on a global stage the speed of diffusion is striking: Facebook surged from covering around 1. How does this compare to the diffusion of other communication technologies that make part of our everyday life today?
The rise of social media is an extraordinary example of how quickly and drastically social behaviours can change: Something that is today part of the everyday life of one-third of the world population, was unthinkable less than a generation ago.
Fast changes like those brought about by social media always spark fears about possible negative effects. Google Chrome browser is the leader in the mobile internet browser market, with a share of The market dominance of Google Chrome is somewhat expected, considering nearly three out of every four mobile phones worldwide run on Android and that until late , Google Chrome came pre-installed on all Android phones and tablets.
To put their dominance into perspective, consider this internet statistic: nearly nine out of ten For instance, Safari is actually the leading mobile internet browser in the United States. It has a market share of The very first website was launched in August , by none other than Tim Berners-Lee, the creator of the worldwide web himself.
The number of websites has been rising ever since, with the worldwide web adding thousands of new websites in its initial years, before ballooning to millions of new websites added annually even before Today, there are over 1. The majority of websites are currently being hosted by US company GoDaddy, which, home to over 1. This is followed by Google Cloud Web Serving with a market share of The second quarter of saw This marks a 0.
Domain names ending in. Of these, the focus appears to be pretty scattered over different industries and genres. The most popular keywords used in. In fact,. Not only has the internet brought about significant ecommerce growth, but the online potential has also spurred ecommerce businesses to increase their digital marketing expenditure.
Expenditure on digital ads is expected to reach one-third of a trillion dollars in , a This is expected to continue growing and eventually breach half a trillion dollars by With so many internet users spread across all corners of the globe, the internet is truly a goldmine of opportunities for ecommerce business owners.
Hopefully, these eye-opening internet statistics will be useful to you. Let us know in the comments below! Learn how to sell online and grow your business way beyond the borders of your city or your country without ever leavin…. Looking for Etsy alternatives? Want to learn how to advertise on Instagram?
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