Long before the era of digital communications, tens of millions of Americans got much of their news, opinion and entertainment from lavishly printed magazines piled up at newsstands or delivered by mail. But in the midth century, it was one of the most creative and thought-provoking publications in the United States. When Henry Luce, who had founded Time, Inc. Luce usually got what he wanted — and this was no exception.
Poet Archibald MacLeish spent most of the s at the magazine writing about subjects ranging from white-collar criminals to the woes of the working class.
Whyte Jr. In monthly issues that ran to pages, it printed 6, to 8,word essays on the interplay between economics, social issues and politics.
Fortune was also a pioneer in publishing public-opinion polls by staffer Elmo Roper. In its early days, the magazine even had a hand-sewn binding. Although Luce was a liberal Republican, the quintessence of the Eastern Establishment and a cheerleader for postwar American business, he offered a platform to reformers who wrote eloquently about the darker sides of capitalism.
Policy proposals were published as 20,word supplements or stand-alone pamphlets. Articles by Galbraith, Davenport and liberal business moguls like Ralph Flanders and William Benton not only promoted Keynesian fiscal management but also presented glowing predictions of postwar abundance.
And he never missed a chance to exclaim that the glass was at least half-full. With a staff of about 60 to 70, Fortune even had its own in-house economics department that included Parker, Davenport, Silberman and Todd May. We believe that our products must reflect our commitment to quality and integrity and we recognize that our reputation depends on upholding these journalistic values.
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Our Manifesto Fortune drives the conversation about business. Our Founding Mission An outline of Fortune's mission can be found in a sidebar calling for subscriptions in Volume 1, Issue 1 of the magazine: "FORTUNE'S purpose is to reflect Industrial Life in ink and paper and word and picture as the finest skyscraper reflects it in stone and steel and architecture.
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